Custom Video Production

In today’s digital landscape, video marketing is an essential tool for dental practices aiming to engage with new patients and build lasting relationships. At Digital Floss, we specialize in custom video production for dental practices that effectively showcases your practice, services, and team. 
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Elevate Your Practice with Custom Video Marketing

Why Custom Video Production Matters for Your Dental Practice


In a world where attention spans are shorter than ever, video has become one of the most powerful tools for patient engagement. Dental practices that utilize custom video content have an edge when it comes to connecting with both current and prospective patients. Whether you’re creating explainer videos for your services, sharing patient testimonials, or showing behind-the-scenes glimpses of your practice, video helps humanize your brand and make it more relatable.


At Digital Floss, we don’t just make videos; we craft stories that resonate with patients. Our custom video production services are tailored to meet the unique needs of your practice and its patients. From pre-production planning to final editing, we ensure every video we create is aligned with your brand message and designed to convert.


The Power of Video for Dentists


  • Build Trust and Credibility: Patients are more likely to choose a dental practice they feel connected to. Through video, you can build trust with your audience by showing the faces behind your practice, showcasing your team’s skills, and sharing success stories from real patients.

  • Educate and Inform: Explaining dental procedures and services through video is much more effective than written content alone. Videos can break down complex procedures into easy-to-understand visuals, improving patient understanding and comfort before their visit.

  • Increase Visibility: Videos are highly shareable, which means your content can reach more potential patients through social media and other online platforms. This increased visibility also boosts your SEO efforts, helping your practice rank higher in search results.

What’s Included in Our Custom Video Production Service?


When you work with Digital Floss for your custom video production, we handle everything from start to finish. Our comprehensive service ensures that your videos look professional and resonate with your audience.


  • Pre-Production: We begin by discussing your vision, objectives, and key messages. Together, we’ll create a script that tells your practice’s story in a way that’s both engaging and informative.

  • Filming: Our team of experts will come to your practice to capture high-quality video footage. Whether it’s a tour of your office, interviews with staff, or patient testimonials, we ensure the footage is both professional and authentic.

  • Post-Production: We handle all aspects of editing, including sound, graphics, and text overlays, to ensure your videos are polished and ready for sharing across platforms.

  • Distribution: Once your video is complete, we help you distribute it across all relevant channels, including your website, social media, Google My Business profile, and email marketing campaigns.

The Benefits of Custom Video Production for Dentists


Boost Patient Engagement

Videos capture attention far more effectively than text alone. By showcasing your practice in action, you can build an emotional connection with your patients and increase engagement across multiple platforms.


Enhance Your SEO Efforts

Search engines love video content. By integrating video into your website and social media, you improve your chances of ranking higher in search results, driving more organic traffic to your practice.


Increase Conversions

Videos can significantly increase booking rates. By offering potential patients a virtual tour of your practice or explaining services in an easy-to-understand way, you can increase conversions and reduce patient hesitation.


Strengthen Your Brand Presence

A strong, consistent video presence across your website and social media reinforces your brand message and increases recognition. When patients see your videos online, they’ll recognize your practice and be more likely to choose you over the competition.


Share Patient Success Stories

Nothing is more convincing than hearing from real patients. Patient testimonials are one of the most powerful types of content, as they provide social proof and build credibility.


Why Choose Digital Floss for Your Dental Video Production?


At Digital Floss, we understand that every dental practice is unique. That’s why we take a personalized approach to every project. Whether you're looking to create a patient testimonial video, an educational video, or a service overview, we’ll work with you to ensure the final product aligns with your practice’s vision and goals.

Need Help? 

Frequently asked questions 


  • What is Digital Floss?

    Digital Floss is a full-service dental marketing agency specializing in helping dental practices and DSOs grow their patient base, increase visibility, and improve online engagement through a combination of social media marketing, video content, SEO, Google Ads, and lead generation strategies.

  • Who do you work with?

    We work exclusively with dental practices, pediatric offices, orthodontists, and emerging dental service organizations (DSOs). Our focus allows us to tailor marketing strategies specifically for the dental industry.

  • How do I get started?

    Simply reach out via our Contact Us page or schedule a consultation. We’ll review your practice’s goals and create a custom strategy to help you grow.

  • Why should I invest in custom video production?

    Videos are one of the most effective ways to engage patients, showcase your services, and build trust. Custom videos improve website engagement, boost social media visibility, and help convert leads into booked appointments.

  • What types of videos can you create?

    We produce service highlight videos, patient testimonials, educational content, office tours, staff introductions, and social media clips—all tailored to your brand and audience.

  • Do you handle filming and editing?

    Yes. We manage the entire process from scripting and filming to editing, graphics, and final distribution, ensuring professional, high-quality videos.

  • How can Google Ads help my dental practice?

    Google Ads allows your practice to appear at the top of search results when potential patients search for services you offer. It provides immediate visibility and drives high-quality leads directly to your practice.

  • What is Local SEO, and why does it matter?

    Local SEO ensures your practice ranks for searches in your geographic area, including Google Map Pack listings. It’s essential for attracting patients nearby who are actively searching for dental services.

  • Which platforms do you manage?

    We manage Instagram, Facebook, YouTube, LinkedIn, and X, creating a consistent, engaging online presence for your practice.

  • How often will you post content?

    Posting frequency is tailored to your goals and strategy, usually ranging from 3–5 posts per week, plus story updates and engagement with followers.

  • How does the funnel increase bookings?

    By capturing leads at multiple points (social media, ads, website), nurturing them through automated communication, and guiding them to schedule consultations, funnels convert more interest into real appointments.

  • What is AI SEO?

    AI SEO optimizes your website for AI-powered search engines like Google SGE and ChatGPT, ensuring your practice is visible as search technology evolves.