Lead Generation Funnels

Convert website visitors into loyal patients with custom lead generation funnels from Digital Floss. Our funnels are designed specifically for dental practices to nurture leads, drive appointments, and maximize conversions. 
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From engaging landing pages to automated follow-ups, we create a seamless process that turns interest into action.

Why Lead Generation Funnels Matter for Dental Practices


A great website isn’t enough to convert visitors into patients. That’s where lead generation funnels come in. A lead generation funnel is a carefully designed journey that guides potential patients from their first point of contact with your practice to booking an appointment. By strategically guiding leads through the funnel, you increase the likelihood of conversion and ensure you’re always nurturing them toward an appointment.


At Digital Floss, we specialize in building custom lead generation funnels for dental practices. Our funnels are built to optimize every step of the patient acquisition process—from capturing leads to nurturing them and finally converting them into paying patients.


How Lead Gen Funnels Work for Dentists


Capture: At the top of the funnel, we capture leads through optimized landing pages, contact forms, and calls to action (CTAs) that speak directly to your target audience’s needs.


Nurture: Once a lead enters your funnel, we nurture them through automated email sequences, SMS reminders, and follow-ups, ensuring they stay engaged and informed about your services.


Convert: The goal of every funnel is to convert leads into booked appointments. We guide leads through the process of scheduling an appointment with your practice, ensuring the booking process is smooth and easy.


Our Lead Generation Funnel Process


Our lead generation funnel service focuses on creating an efficient, seamless process that delivers qualified leads directly to your practice’s appointment book. Here’s how we build your funnel from start to finish:


1. Funnel Strategy & Planning


We start by understanding your practice’s goals, target audience, and the services you want to promote. With this information, we design a custom funnel strategy tailored to your practice. Whether you’re focusing on implants, Invisalign, or emergency care, we ensure your funnel is designed to capture leads for your most valuable services.


2. Landing Page Creation


The first step in any funnel is an optimized landing page. We create landing pages that are not only visually appealing but also conversion-focused. These pages are designed to immediately capture the attention of visitors and drive them to take action, whether it’s signing up for an offer, downloading a free resource, or scheduling a consultation.


3. Lead Capture & Integration


We integrate lead capture forms directly into your funnel. Whether it's through opt-in forms, contact forms, or special offers, we make sure that every lead is captured and properly entered into your system. Our forms are connected to your CRM (like ProspectDr or GoHighLevel) for easy follow-up.


4. Automated Nurturing Sequences


Once a lead is captured, we send them through an automated nurturing sequence that keeps them engaged. This can include:


Email marketing: Offering helpful dental tips, patient testimonials, and information about your services.


SMS reminders: Reminding leads of upcoming appointments or special offers.


Follow-up sequences: Personalized messages that encourage leads to book their appointment.


5. Booking & Conversion


The ultimate goal of the funnel is to convert leads into patients. We ensure your funnel has clear, actionable steps that lead directly to booking an appointment. By integrating scheduling tools like ScheduleOnce, we make it easy for leads to convert directly into booked appointments without any friction.


6. Continuous Optimization


We don’t stop once the funnel is built. Lead generation funnels require continuous optimization to improve performance. We monitor conversion rates, test different strategies, and refine the funnel to ensure it’s performing at its best. Regular A/B testing and data analysis ensure that we’re always improving and getting more results.

Need Help? 

Frequently asked questions 

  • What is Digital Floss?

    Digital Floss is a full-service dental marketing agency specializing in helping dental practices and DSOs grow their patient base, increase visibility, and improve online engagement through a combination of social media marketing, video content, SEO, Google Ads, and lead generation strategies.

  • Who do you work with?

    We work exclusively with dental practices, pediatric offices, orthodontists, and emerging dental service organizations (DSOs). Our focus allows us to tailor marketing strategies specifically for the dental industry.

  • How do I get started?

    Simply reach out via our Contact Us page or schedule a consultation. We’ll review your practice’s goals and create a custom strategy to help you grow.

  • Why should I invest in custom video production?

    Videos are one of the most effective ways to engage patients, showcase your services, and build trust. Custom videos improve website engagement, boost social media visibility, and help convert leads into booked appointments.

  • What types of videos can you create?

    We produce service highlight videos, patient testimonials, educational content, office tours, staff introductions, and social media clips—all tailored to your brand and audience.

  • Do you handle filming and editing?

    Yes. We manage the entire process from scripting and filming to editing, graphics, and final distribution, ensuring professional, high-quality videos.

  • How can Google Ads help my dental practice?

    Google Ads allows your practice to appear at the top of search results when potential patients search for services you offer. It provides immediate visibility and drives high-quality leads directly to your practice.

  • What is Local SEO, and why does it matter?

    Local SEO ensures your practice ranks for searches in your geographic area, including Google Map Pack listings. It’s essential for attracting patients nearby who are actively searching for dental services.

  • Which platforms do you manage?

    We manage Instagram, Facebook, YouTube, LinkedIn, and X, creating a consistent, engaging online presence for your practice.

  • How often will you post content?

    Posting frequency is tailored to your goals and strategy, usually ranging from 3–5 posts per week, plus story updates and engagement with followers.

  • How does the funnel increase bookings?

    By capturing leads at multiple points (social media, ads, website), nurturing them through automated communication, and guiding them to schedule consultations, funnels convert more interest into real appointments.

  • What is AI SEO?

    AI SEO optimizes your website for AI-powered search engines like Google SGE and ChatGPT, ensuring your practice is visible as search technology evolves.