What Social Media Posts Work for Dental Practices? Start With Video

Plenty of dentists we meet have tried social media at some point: a holiday graphic, a whitening special, a photo of a smiling model. The posts go up and the schedule looks the same the next month. When practice owners ask us what to post instead, our answer starts in the same place. Put your own doctor and team on video, in your own words, and send a fresh one out every week. Below is what to post, how often to post it, how to advertise it and how it connects to AI search.

What are some effective social media posts for dental marketing?

The most effective social media posts for dental marketing are short videos of your real doctor and team, talking about the care you want to do more of. Patients choose the dentist they feel they already know, and a minute of video lets them meet you before they ever call.

These are the formats we film and post for the practices we work with:

• Doctor introductions: who you are, why you do this work and what a first visit with you feels like.
• Procedure explainers that answer a worry, like Little Grins Pediatric Dentistry's What a sedation visit is really like.
• Team moments, like Oak Point Pediatric Dentistry's Meet the person who keeps every room spotless.
• Welcome videos that show how a visit feels, like Menendez Dental's A team that greets you like family.
• Patient testimonials, filmed at the practice in the patient's own words.

Each video should make one point and end with one next step, like booking online. Captions do the same job in writing: one idea, your words and a clear way to book. Keep each video short enough to watch in a feed, and put captions on screen so it works with the sound off.

Testimonials carry extra weight because they come from a patient, so keep them honest. The FTC's guidance on endorsements explains that testimonials have to reflect what the person really experienced.

Why should your posts show your own doctor and team?

Your posts should show your own doctor and team because that's who a new patient is deciding to trust. Nobody books a stranger for a crown. They book the doctor they've watched explain a procedure, laugh with a hygienist and welcome a nervous patient.

That's why everything we post comes from our own shoot days. Our crew flies to the practice, scripts before arriving and keeps camera-shy doctors relaxed on set. Captions are written in the doctor's voice, from the shoot-day interviews. AI is a tool we use, never a stand-in for your voice.

Digital Floss was founded by a dentist, Dr. Anissa Broussard, DMD, who spent 20 years chairside. Our job is to make exceptional dentists impossible to miss.

Dr. Corinne Pearson of Pearson Family Dentistry described the change on camera: "When I look at my social media, it is night and day from what I was doing to what Digital Floss is producing for me."

How often should a dental practice post on social media?

Post every week, on a rhythm your neighbors can count on. For our clients, two shoot days at the practice, twice a year, become four posts a week across six channels.

The shoot days give you a steady supply of real material. One shoot gives us the testimonials, doctor intros and short videos that run all year. Each new video goes live on Instagram, Facebook and four more platforms, with copy in your own words, and a fresh video every week keeps you familiar without wearing anyone out. You can see feeds we run on our social media for dentists page.

One of our reels passed two million views. We still measure every piece against new patients in your chair.

How do dentists advertise?

Dentists advertise with postcards, Google search ads and paid social video. On the social side, we put ad money behind the same real videos your practice posts, so the people around your office see your doctor week after week. Google Ads, powered by our partner Rise DDS, catch patients the moment they search.

Our Visibility Campaigns run one video per week, swapped every Monday, to the higher-income ZIP codes around your practice, ranked by U.S. Census household income. Ad spend is paid by the practice and starts at $500 a month. A Book Now button goes straight to your online booking, so a viewer can pick a time on your real schedule.

Across 45 practices in the 90 days ending October 5, 2026, our video ads averaged $18.49 per 1,000 times seen, pulled straight from Meta Ads Manager. That works out to about 1.8 cents a view, next to around 30 cents a home for a postcard that lands once. Dr. Samir Rana's $48,000 implant case came from one patient, one Facebook ad and about $60 in spend. Individual results vary by market and budget, and we show you what worked and what didn't.

Does social media help your practice show up in AI search?

Social video helps with the moment a patient chooses from the names AI gives them. When a family that has watched your videos later asks ChatGPT or Google for a dentist nearby, your name is the one they already recognize.

Getting named in the answer takes more than posts. We read your market every month, check what the AI engines say about you, and publish the content that puts your name in the answer. Video on your own website pages can show up in Google too, and Google's video best practices for Search explain how to help it find and understand those videos.

Our free FlossIQ report shows which AI engines name your practice today, so you know where you're starting.

Want to see what a year of video could look like for your practice? Book a strategy call with our team. We'll show you where your practice stands in AI search, what the practices around you are running, and what we'd do first.

Published by Digital Floss.