Dental website design
Signature Story Sites
The website your practice deserves. Built from your own story and your own photos, designed to the standard of a luxury brand, and engineered so AI engines can read it, trust it and recommend it.
Just built · Signature Story Site
The Buckhead Oral Surgery Suite
Dr. Jennifer Okhiria's new site, built from her own words and our shoot in Atlanta. Every photo is her team and her suite. Every page tells patients, and AI, exactly who she is and what she does.
Just built · Signature Story Site
A-Z Sleep & Airway Center
Dr. Ashlee Goodman-Tabari runs a respected dental practice in Glen Allen, Virginia, and a separate sleep and airway practice. Online, the sleep practice barely existed. We gave it its own Signature Story Site, built from her words and our shoot in her office.
Case study · how we help
A sleep practice AI had never heard of
Before we wrote a word, we asked ChatGPT and Perplexity the questions a tired patient in Glen Allen actually asks: the best dentist for sleep apnea, a CPAP alternative, help for a child who snores. Across eight of those questions, A-Z Sleep came up in none. AI only knew Dr. Goodman-Tabari as a cosmetic dentist.
Its own identity
We separated the sleep practice from the dental brand: its own photos, its own reviews, its own contact details and its own structured data, so AI stops mixing the two up.
36 pages in her words
Four care hubs, fourteen service pages, children's sleep and airway, insurance and financing, written from the transcript of our day in her office. No template copy anywhere.
Answers AI can quote
Patient Guides that answer the exact questions her competitors were winning, with a clear question-and-answer structure and schema on every page.
Claims she can stand behind
Every medical statement checked against current clinical guidance before it went live, because AI repeats what your site says, word for word.
Built to book
A consultation request on every page, a sleep intake questionnaire patients can fill in at home, and financing in two taps.
Measured every month
We re-run the same questions across ChatGPT, Claude, Perplexity and Google every month, see who AI recommends instead, and write the next article to close that gap.
Nobody controls what an AI engine says. So we build every input those engines read, measure where you stand before and after, and keep closing the gap every month.The Signature Story promise
What makes it different
Eight things you won't find in a template site
We measure before we write a word
Every build starts with a 10-question AI test run through ChatGPT, Perplexity and Claude using your real services and city. We record who gets named, which competitors show up, and every wrong fact AI repeats about you, then trace each one to its source.
Your story, in your words
Copy comes from the transcripts of our two days filming at your practice, in your exact voice and built around the care you want to do more of. If you say no to something, like prices or a certain claim, it never appears. No SEO upside overrides your no.
Your practice, never stock
Every photo is your team, your office and your patients, shot by our crew and named for image search. No stock photos dressed up as your practice, and nobody who no longer works there.
Designed like a luxury brand
Editorial layouts, generous space, two typefaces and quiet motion. Large photos instead of icon grids. Every color contrast measured to WCAG 2.1 AA, and every page checked at desktop, iPad and phone.
Patient Guides that answer what patients ask AI
Your site launches with eight or more Patient Guides aimed at the exact gaps the AI test found. Each one leads with a direct answer, includes five FAQs and carries the structured data AI engines extract.
One set of facts, everywhere
One public phone number, one address, one set of hours, matched across your site, your schema and your directories. When AI stops seeing conflicting facts, it stops hedging about you.
Schema built for answer engines
Your practice and doctor are declared once as clear entities with confirmed credentials only. Every service page carries Service and FAQ markup, so engines can quote you passage by passage.
Your rankings come with you
Every old URL is mapped to its new page before launch, so the equity you've built doesn't disappear. Your old site stays live and untouched until you say go.
Side by side
A typical dental website vs. a Signature Story Site
| Typical dental website | Signature Story Site | |
|---|---|---|
| Starting point | A template and a questionnaire | An AI-search baseline and two days of shoot transcripts |
| Photos | Stock smiles | Your practice, from our on-site shoot |
| Copy | Generic service blurbs | Your exact voice, from your own story, honoring your no-list |
| AI search | Not considered | Patient Guides, FAQ and entity schema aimed at measured gaps |
| Wrong facts online | Left for you to find | Found, traced to the source and fixed or listed for correction |
| Quality check | Looks fine on a laptop | Every page checked at three screen sizes, contrast measured |
| After launch | Done | AI test re-run at 30 days, then monthly, with four new guides a month |
The build
How a Signature Story Site comes together
- Phase 1
Intake
Transcripts from your two shoot days, your newest photos and video, current site URLs, and the facts you want the world to know.
- Phase 2
AI-search baseline
The 10-question AI test plus keyword research, so content targets real gaps instead of guesses.
- Phase 3
Design system
Your brand colors mapped onto a measured palette, a type pairing, and layouts built at desktop and phone sizes.
- Phase 4
Pages and copy
Home, About, Team, New Patients, every service, and plain-language legal pages, each with one clear headline and its own search title.
- Phase 5
Patient Guides
Eight or more guides at launch, published and linked to the services they support.
- Phase 6
Schema and facts
Entity schema, one phone number everywhere, and a redirect map for every old page.
- Phase 7
Quality gate and launch
Every page checked at three sizes before you see it. It goes live only when you say so.
- Ongoing
Keep closing the gap
Monthly AI checks against your competitors, and new guides aimed at whatever they're winning.
Questions
Signature Story Sites, answered
Can you guarantee my practice ranks first in ChatGPT?
No one can, and anyone who promises it is guessing. What we can do is build every signal those engines read, measure where you stand before launch, and re-measure every month so you can see the gap close.
Do I need to be a Digital Floss social client?
No. But Signature Story Sites are strongest with our on-site shoots, because your own photos and video carry the whole design and give AI fresh, original content to read.
What happens to my current website while you build?
Nothing. It stays live and untouched. We build your new site separately and only publish when you approve it, with every old URL redirected to its new home.
Will I have to review every Patient Guide?
No. Guides are written from your transcripts and approved positions and published as part of the build. Anything you've told us not to say never appears.
See what AI says about you today
We'll run the first questions of the AI test live on your strategy call.