Neighborhood Visibility Campaigns
People who've never heard of you can't choose you. Every week, we put your newest video in front of the high-income households around your practice, again and again, for a fraction of what a mailer costs.
How it runs
Real moments from your practice, captured on our shoot days and edited into short vertical videos.
Your new video goes live on Instagram, Facebook and four more platforms, with copy in your own words.
We target the households around your office by income tier, using census income data by ZIP code.
A fresh video every week keeps you familiar without wearing anyone out. A Book Now button rides along.
Behind the scenes
Lights, cameras and a crew that knows dentistry. We script before we arrive, direct on set, and keep camera-shy doctors relaxed.
Do the math
The same 5,000 homes around your practice, three ways to reach them. Postcards are priced from 2026 postal rates. Video is priced from our own client campaigns.
A postcard drop
$1,450 to $1,600 per drop
5,000 pieces × $0.26 Every Door Direct Mail postage, plus $150 to $300 printing.
A Visibility Campaign
$370 a month
20,000 video views at $18.49 per 1,000, our real average across 45 practices over the last 90 days.
Google Search Ads
3–4× typical return
Estimates for one 5,000-home neighborhood. Postage: USPS EDDM retail rate effective July 12, 2026. Video: Meta Ads Manager, 45 Digital Floss client accounts, 90 days ending October 5, 2026. Google Ads are run and tracked by our partner Rise DDS, which matches booked production in your practice software to each campaign; return varies by market. Ad spend is paid by the practice.
Why familiarity wins
Nobody books a stranger for a crown. They book the doctor they've watched explain a procedure, laugh with a hygienist and welcome a nervous patient. That trust is built one short video at a time.
When that same family later asks ChatGPT or Google for a dentist nearby, your name is the one they already recognize.
Questions
No. A boost goes to whoever Meta picks. We build an income-tiered audience around your office, run one video per week on a set weekly budget, and replace it every Monday.
Campaign management is part of your Digital Floss plan. Ad spend is paid directly by your practice and starts at $500 a month. We'll show you the right number for your market on a strategy call.
From our on-site shoots at your practice. Our crew comes twice a year for two days each time and edits a steady supply of short vertical videos for you.
