Meta Ads
The videos we film at your practice run on Facebook and Instagram every week. Thousands of neighbors get to know you, and the ones who are ready tap Book Now and pick a time on your real schedule. Same videos. Same campaign. Two results.
The double dip
Awareness ads get you seen but don't book anyone. Lead ads chase forms and phone tag. Because we already have real video of you, one campaign does both jobs.
Win one
30,000–50,000
ad views a month from people who live near your office
A new video of you goes out every Monday, so the same families see a fresh, real moment from your practice week after week. By the time they need a dentist, you're the one they feel they already know.
Visibility CampaignsWin two
0
landing pages, lead forms or phone tag
Every video points straight to your online booking link. A patient watches, taps Book Now and chooses a time on your actual schedule. Your front desk sees a booked appointment, not a lead to chase.
Video AdsViews are Meta impressions. Across the 45 practices we ran in the last 90 days, campaigns averaged about 42,600 impressions a month per practice. Your number depends on your budget and market.
Real Meta data
Straight from Meta Ads Manager across the dental practices we manage. No cherry-picking, no projections.
Meta-reported leads from lead campaigns, Oct 11, 2025 – Oct 5, 2026, US practices only, ad spend only (no agency fees). The most recent 90 days averaged $36.97 per lead across 41 practices as newer campaigns ramped up. A lead is a form submission, not a booked patient, which is why our campaigns now send people straight to online booking.
Smarter targeting
We use U.S. Census Bureau household income data to choose exactly which neighborhoods your ads run in. Your budget goes to the homes most likely to choose fee-for-service care, not to everyone with a phone inside a ten-mile circle.
Meta doesn't let advertisers target by income directly. So we do the homework first: we rank the ZIP codes around your office by household income, then point your campaign at the ones that fit the patients you want.
How it runs
Two days at your practice, twice a year. Your doctor, your team, your patients and your office.
Your newest video goes into the campaign each week, so neighbors keep seeing something new.
One direct invitation video runs until your next shoot and follows up with people who've already watched you.
No forms and no landing pages. Viewers tap Book Now and choose a time on your schedule.
Monthly reporting on views, reach and the appointments booked from your online link.
Inside Meta Ads
Go deeper on either half of the campaign.
Questions
No. A boost goes to whoever Meta picks. We choose the neighborhoods from Census income data, run a new video every week, keep a direct "come see us" ad running all season, and send every viewer to your online booking link.
Yes, because that's what turns views into appointments. If you don't have it yet, we'll help you set it up before your campaign goes live.
We have, across dozens of practices, at an average of $24.36 per lead over the last 12 months. But a form is not a patient. That's why our campaigns now send people straight to a booked time on your schedule.
Ad spend is paid directly by your practice to Meta, and campaign management is part of your Digital Floss plan. We'll show you the right budget for your market on a strategy call.
