Marketing in 2027
How to get your practice recommended by AI and Google
There is a window of opportunity right now. Google AI Overviews, ChatGPT, and Claude are already recommending dental practices by name, and they decide using far more than your website. The only question is whether yours is one of them.
Live Webinar | November 11th at 8 PM EST
ChatGPT Gemini Google Claude Perplexity
Illustration: an AI search for best dentist near me, with a robot hand and an AI answer naming a recommended dentist.
Save your free seat
Right now, when a patient asks AI "who's the best dentist near me?" it answers. By name. The practices that get indexed and optimized for AI search first will own their markets. This window won't stay open forever.
The way patients find you has fundamentally changed, and there's a closing window to act
Google AI Overviews, ChatGPT, and Claude are actively recommending dental practices to patients right now. Not ads. Not directories. Direct, named recommendations.
This is the biggest shift in patient acquisition in a decade, and most practice owners don't even know it's happening.
- AI platforms are recommending practices by name, and most dental offices aren't even in the conversation yet
- Google AI Overviews are replacing traditional search results, changing who gets seen and who gets skipped
- AI doesn't just read your website. It pulls from Google, Facebook, Instagram, LinkedIn, YouTube and TikTok, and if your practice isn't showing up there, AI can't recommend you
- The window of opportunity is right now. Early adopters will lock in a massive competitive advantage before the market catches up
This is not a future trend. It is happening today. The practices that understand and act on this will dominate. The ones that wait will be left behind.
Where patients search now
Patients are searching on Claude, ChatGPT and Perplexity. Now Muse and Instinct, too.
Google isn't the only place patients look anymore. They ask Claude, ChatGPT and Perplexity for a dentist and get an answer, not a list. Now AI agents like Meta's Muse and Instinct go a step further: they find, choose and book for people. Muse shot to No. 1 on the U.S. App Store, with about 2.8 million installs in its first 12 days.
AI answer engines
Claude, ChatGPT and Perplexity
Patients ask a question and get two or three practice names back. Everyone else is invisible.
AI agents
Muse and Instinct
They don't just answer. They plan, book and handle tasks for people, so the patient may never search at all.
Why this matters for your practice
If AI can't find you, it can't name you
Every one of these tools pulls from what it can find about you online: Google, social, video and your website. If you're not there, you don't get named or booked. On November 11 you'll see exactly what to do now.
The shift
Patients aren't clicking through five websites anymore. They let AI do the research for them.
So the real question is: how do you build information about your practice that AI can read, trust and repeat?
What you'll learn
Practical. Actionable. Immediately applicable.
This isn't theory. Every strategy covered in this webinar can be implemented the week you watch it.
Get your practice recommended by AI
How Google AI Overviews, ChatGPT and Claude decide which practices to name, and the specific steps to make sure yours is one of them. The practices that move first will have a significant advantage.
Use every platform to get seen
Facebook, Instagram, LinkedIn, YouTube, TikTok and Google all feed what AI knows about your practice. You'll see the power of each one to get practices seen, and how to make every platform point back to you.
The critical steps in your content
Exactly what every piece of content needs to count for visibility: what to say, who says it, where it goes and how often. Then how your website ties it all together so the people who find you actually book.
What ChatGPT told us
Credibility is not equal to visibility.
Years of training and great reviews don't get you named. AI recommends the practices it sees everywhere: on Google, on social and on video.
ChatGPT · Voice
Who's the best pediatric dentist in Fort Lauderdale that does airway?
Based on pediatric care, airway experience and strong parent reviews, three practices stand out in Fort Lauderdale: , and . Want me to check who has openings this week?
The website behind it: romedental.net, a Digital Floss Signature Story Site
By the end of this session, you will:
- Understand the critical window of opportunity with Google AI Overviews, ChatGPT, and Claude, and why acting now matters
- Know which platforms get practices seen (Facebook, Instagram, LinkedIn, YouTube, TikTok and Google) and what each one does for your AI visibility
- Have the exact content steps to make it happen: what to post, where to post it, and how to connect it back to your practice so AI recommends you
- Know when to use AI visibility, Google Ads and paid social, and how to make them work together
Who this is for
This webinar is critical for:
- Dental practice owners who need to understand what's happening with AI and marketing right now
- Office managers responsible for marketing and patient acquisition
- DSO leaders evaluating their digital strategy for 2027 and beyond
- Any practice that wants to be recommended by AI, not left out of the conversation
Meet your speaker
Dr. Anissa Broussard
Founder, Digital Floss
Dr. Anissa Broussard is regarded as dentistry's leading digital marketing expert, having helped thousands of practices leverage social media effectively to grow their businesses. Anissa was the first in the dental industry to discover how funnels can work in dental practices.
In addition to training thousands of marketers and agency owners, she was recruited by ClickFunnels to create the Brick and Mortar Funnel Framework. Her training, social campaigns, and digital funnels have generated millions for her practice and practices worldwide.
Official media partner of
- AADOM
- Florida Dental Convention
- Greater New York Dental Meeting
- Yankee Dental Congress
- Georgia Dental Association
- Straumann
- Archy
- Vyne Dental
- Tower Leadership
Spoken on stage at AACD, Funnel Hacking Live, Social Media Marketing World and Mid-Continent Dental Congress
What others say about us
★★★★★
"I can count on one hand the number of people who truly understand both the art and the science of marketing at the deepest level. Anissa is one of them... She's handing you the playbook. The only question left is whether you're going to use it."
Frequently asked questions
Is this webinar free?
Yes! There's no cost to attend.
Will I get a recording?
Yes. All registrants receive the recording and any resources shared during the session.
Do I need to be technical?
Not at all. Everything is explained in plain language with step-by-step guidance you can act on immediately.
How long is the session?
1 hour of content, plus live Q&A.
Results shared on this page are from real Digital Floss client practices and are not a guarantee of your specific results. By submitting the form you consent to receive messages via email, calls, and SMS. Opt out anytime.
This window won't stay open forever.
The practices that get set up for AI search first will have a massive, compounding advantage. Every week you wait, other practices in your area are getting indexed and recommended instead of you.
This is the most important shift in dental marketing in a decade. Don't miss it.